Fans Land TWICE One Of Their Biggest Endorsements Ever

While TWICE‘s latest CF deal with beverage brand Pocari Sweat might just seem like another endorsement, it’s a lot more than meets the eye. 

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On January 6th, photos from the set of TWICE’s Pocari Sweat CF filming in Australia were leaked, confirming speculations that they would be the next models for the brand. As the beverage brand has been known for only casting top trending actresses for their models, it came as a bit of a surprise that they would select JYP Entertainment‘s rookie girl group as their new brand ambassadors.


But as fans would explain, the story behind the endorsement deal actually dates back all the way to April, when a piece of fan art was submitted to Pocari Sweat. Using a group image teaser from TWICE’s Page Two album (from before the album even came out!), the fan edited the colors a bit to create a Pocari Sweat advertisement. The piece of fan art was submitted to Pocari Sweat through Facebook, and the company surprisingly responded with a message.